La propuesta de valor como elemento clave para innovar en el modelo de negocio del periodismo deportivo: comparativa de estudios de caso en España
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Abstract
Sports journalism has become one of the most innovative market niches, and the dynamic capabilities theoretical corpus allows us to describe the processes for innovation in the business model of news companies. Methodology. Through a comparative case study, this article analyses the current situation and evolution of three media (ElDesmarque, Panenka, and 2Playbook) in six areas: value proposition, capabilities, positio-
ning, market, revenue model, and mission. Results and discussion. The three cases have a well-defined value
proposition that differentiates them from their competitors. This proposal is based on a series of operational
capabilities and competitive resources that generate competitive advantages that are difficult to imitate. Conclusion. Business model innovation (BMI) through dynamic capabilities (exploration, exploitation, and
reconfiguration) is a key strategy to guarantee a company’s sustainability in the sports journalism sector.
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