Published: 2024-03-26

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Monographic section

Analysis of the multidimensionality of brand equity for the banking sector: a study on generation Z

Campo Elías López-Rodríguez, Johanna Katherine Sotelo-Muñoz , Ingrid Janeth Muñoz-Venegas , Nicolás Fabián López-Aguas
3717
PDF (Spanish) 1720 Downloads
EPUB (Spanish) 324 Downloads
HTML (Spanish) 127 Downloads
PDF 646 Downloads
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9-20

Prediction of online purchase behavior: an application of the S-O-R Model

Eugenia Csoban-Mirka, Sofía Esqueda Henríquez, Alfredo Rios
2179
PDF (Spanish) 1297 Downloads
EPUB (Spanish) 325 Downloads
HTML (Spanish) 151 Downloads
PDF 967 Downloads
PDF (Spanish) EPUB (Spanish) HTML (Spanish) PDF

21-33

Satisfaction with online clothing shopping: an analysis of its antecedents

Judith Cavazos-Arroyo, Aurora Máynez-Guaderrama, María Marisela Vargas Salgado
2286
PDF (Spanish) 1198 Downloads
EPUB (Spanish) 326 Downloads
HTML (Spanish) 150 Downloads
PDF 996 Downloads
PDF (Spanish) EPUB (Spanish) HTML (Spanish) PDF

35-50

Factors influencing sustainable consumption behaviour in generation Z

Gerson Jaquin Cristancho-Triana, Yezid Alfonso Cancino-Gomez, Fabian Arley Ninco-Hernandez
5955
PDF (Spanish) 2385 Downloads
EPUB (Spanish) 310 Downloads
HTML (Spanish) 157 Downloads
PDF 852 Downloads
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51-67

Are you what you pay? Analysis of price knowledge and consumer profiles

Isabel Cristina Flores-Rueda, Armando Sánchez-Macías, Mónica Eugenia Peñalosa-Otero, Sofía Cheverría-Rivera
2192
PDF (Spanish) 889 Downloads
EPUB (Spanish) 301 Downloads
HTML (Spanish) 157 Downloads
PDF 307 Downloads
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69-83

Miscellaneous Section

Navigating the Digital Landscape: Factors Shaping Entrepreneurial Dynamics in Saudi Arabia

Basheer Al-Ghazali
1543
PDF (Spanish) 807 Downloads
EPUB (Spanish) 271 Downloads
HTML (Spanish) 155 Downloads
PDF 312 Downloads
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85-99

PLS-SEM for online shopping intention in the fashion sector in Ecuador

Vasilica-Maria Margalina, Álvaro Jiménez-Sánchez, Alberto Magno Cutipa Limache
4327
PDF (Spanish) 1213 Downloads
EPUB (Spanish) 289 Downloads
HTML (Spanish) 208 Downloads
PDF 559 Downloads
PDF (Spanish) EPUB (Spanish) HTML (Spanish) PDF

101-114

Chatbots in the Logistics Industry of Colombia, Ecuador, and Peru: Enhancing Customer Satisfaction

Pedro Ramos De Santis
5071
PDF (Spanish) 1835 Downloads
EPUB (Spanish) 294 Downloads
HTML (Spanish) 177 Downloads
PDF 973 Downloads
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115-130

Validation of an assessment instrument for Latin American projects

María Elizabeth Arteaga-García, Cecilia Alexandra Portalanza-Chavarría
2328
PDF (Spanish) 1053 Downloads
EPUB (Spanish) 369 Downloads
HTML (Spanish) 128 Downloads
PDF 424 Downloads
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131-149

Banking regulatory framework in Ecuador and its impact on SME financing

Armando José Urdaneta-Montiel, Angel Alberto Zambrano-Morales
2901
PDF (Spanish) 1058 Downloads
EPUB (Spanish) 306 Downloads
HTML (Spanish) 201 Downloads
PDF 577 Downloads
PDF (Spanish) EPUB (Spanish) HTML (Spanish) PDF

147-163