Published: 2017-04-01

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Marketing communication in spanish retailer company Mercadona

Pedro Pablo Marín Dueñas, Jesús Lozano Fernández
1858
PDF (Spanish) 1426 Downloads
PDF 539 Downloads
HTML (Spanish) 749 Downloads
EPUB (Spanish) 276 Downloads
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9-26

Gamification in mobile applications for banking services in Spain

Angel Torres-Toukoumidis, Pilar Marin-Mateos
1510
PDF (Spanish) 923 Downloads
HTML (Spanish) 564 Downloads
PDF 448 Downloads
EPUB (Spanish) 291 Downloads
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27-41

Marketing techniques of the elite soccer clubs in the social media

Rafael Cano Tenorio
3851
PDF (Spanish) 2364 Downloads
HTML (Spanish) 624 Downloads
PDF 428 Downloads
EPUB (Spanish) 289 Downloads
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43-58

SMEs as an economic model in the creation of communication strategies

Alfredo Eduardo Hoyos Zavala, Carmen Lasso de la Vega González
2457
PDF (Spanish) 1288 Downloads
HTML (Spanish) 845 Downloads
PDF 368 Downloads
EPUB (Spanish) 272 Downloads
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59-74

Personal interaction and its effect on the purchase decision

Raúl Jimmy Alvarez Guale, Fabián Villacrés Beltrán
2185
PDF (Spanish) 1872 Downloads
HTML (Spanish) 798 Downloads
PDF 357 Downloads
EPUB (Spanish) 312 Downloads
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75-89

Social capitalism: a look at macroeconomic results from Ecuador, Peru and Colombia

Roma Amada Lalama, Andres Bravo Lalama
5977
PDF (Spanish) 1745 Downloads
HTML (Spanish) 950 Downloads
PDF 509 Downloads
EPUB (Spanish) 311 Downloads
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91-104

Structure, strategies and market power of Genomma Lab: study case

José G Vargas-Hernández, Gabriela Muratalla Bautista
1737
PDF (Spanish) 957 Downloads
HTML (Spanish) 640 Downloads
PDF 378 Downloads
EPUB (Spanish) 282 Downloads
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105-122

The Inventory as a determinant in the profitability of pharmaceutical distributors

Luis Roberto Asencio Cristobal, Edwin González Ascencio, Mariana Lozano Robles
8595
PDF (Spanish) 10521 Downloads
HTML (Spanish) 2602 Downloads
PDF 499 Downloads
EPUB (Spanish) 367 Downloads
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123-142

Organizational capacities to generate value: analysis of industrial sector

Glenda Edith Ponce-Espinosa, Diana Lucía Espinoza Torres, Julio Alberto Rios Zaruma, Karla Gabriela Tapia Carreño
1832
PDF (Spanish) 1477 Downloads
HTML (Spanish) 744 Downloads
PDF 337 Downloads
EPUB (Spanish) 308 Downloads
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143-162

The influence of poverty on Brazil’s economic growth, period 2000-2014

Lady Andrea León Serrano, Washington Cevallos Gamboa, Álvaro Quito Vera
1861
PDF (Spanish) 1533 Downloads
HTML (Spanish) 1022 Downloads
PDF 363 Downloads
EPUB (Spanish) 269 Downloads
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163-178