Stereotypes, themes and language in television’s gutter programming: TVE’s “Corazon” program

Abstract

Television is considered as a socializing instrument, ethical moderator and a prime mover of audience’s critical opinion, even though TV programs broadcasting focused on public life through tabloids, also known as pink press, have produced negative effects on stereotypes and topics due to excessive consumption of celebrity gossip and reliance of the spectators. There are a lack of researches about myths and stereotypes and language analysis related to pink press, therefore, this article is a starting point to future proposal that will improve the viewing consumption and audience’s critical perception. Based on a justified criteria and selected documents, this research evaluates a Television Program named «Corazón», broadcasted by TVE, through qualitative methodology based on non- participant observation and discourse analysis with its previous encodings for the purpose of obtaining several results that validate the media repercussion of this type of programs and also the role of journalists and celebrities as lead characters.