Social communication, community development, and the National Plan for Good Living (Buen Vivir). A approach from an Ecuadorian reality perspective

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Martín González González
Justo Luis Pereda Rodríguez


This paper addresses the social communication understood as participatory communication, based on dialogue, exchange, the willingness for sharing experiences and knowledge, a common search and decision making power from the basis, linked to community development, assumed as processes in which, the population, with participation from power, it’s joining forces together with the support of the State, its institutions and other social actors to improve the quality of life, from the rational use of their potentials and capabilities around their local environment, both economic, social, cultural, natural and technological environment. The principles of the Good Living National Plan (Constitution of Montecristi, 2008) in the Republic of Ecuador, is based on the conceptions mention before, to achieve quality of life with social equity, to facilitate the cultural and environmental diversity, processes balanced, equality and solidarity.
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